Folly is a remote startup studio building products like Thursday and Listener

Leading product and brand design for Thursday.

With the future of work going remote, everyone was busy building tools to make ‘work’ better. But what about everything else? What about 💬 casual chats, ☕️ coffee breaks and 🏓 game sessions with the team? These are some of the problems we considered and trying to break out of the zooom grid.

• 0 → 1 Product and brand conception
• User research & Product discovery
• Branding and Design system
• Product Hunt product of the year (Golden Kitty Awards)
• 100+ teams, 10k+ socials hosted

Some projects I worked on:

• 🛹 onboarding experience
• 🖌 building a Figma design system
• 👁 defining better visual guidelines
• redesigning the core aspects of the product such as 🗄 organisation

• Designed web experience for one of India's largest stock trading platform.
• Successful conversion of novice mobile users to a professional platform with powerful tools for trading.
• Responsibilities included ideation, wire-framing, competitor analysis, audits, user research, prototyping, visual design, client communication.

designed internet identity, brand experience and website for Thursday.social

Listener, in its early stage was onboarding users through a 1:1 session with the founders. At scale, we wanted to build our self-serve onboarding experience, which was a hefty task considering the compelxity of the product.

Redesigned V2 of my digital playground

Built a no-code portfolio website, without using any templates and themes. Helped me understand the basic functionality, working and possibilities of HTML & CSS

An exploration/attempt into building a solution and working on various aspects of designing a product.